Heckses

SEO, or Search Engine Optimization, is the Holy Grail of the Internet. It is the magic (and secret) formula that Google, and other sites use to determine which results get listed first. It's natural for any business with a website to want their results to appear at the very top of the list when potential customers is searching. But with so much confusion about how to achieve this, we're going to dive into one of the ways you can really pack a punch with your SEO- getting the right keywords. The 10 strategies for creating and optimizing keywords we're covering today are designed to help you swing things in your favor. 1.  FIRST, THE BAD NEWS The most common search words and terms are called 'Head Terms'. The reality is that any small business will never be able to capture the top search spots. Large companies have so much capacity, volume, and capital such that they will always dominate this arena. The good news, however, is that the little guy/gal still has a c...

Twitter is one of the best social networks for driving traffic. However, you can’t type just anything into the 140 character text boxes and suddenly expect to get tons of clicks back to your website. It just won’t happen. Creating clickable tweets requires a strategy. In this post, I’ll talk about five ways you can get more clicks on your tweets and drive more traffic to your site. 1. Be direct Think about it, what are you more likely to click on: a creative but ambiguous tweet or one that is direct and tells you exactly what you’re going to get if you click on the link? I’m guessing that you’ll click on the direct tweet. Your followers are scanning through the fast-moving newsfeed quickly and clear language will be more likely to get their attention, as opposed to ambiguous tweets. Use clear and specific language that is scan-able and tells your followers exactly what to expect if they click on the link. 2. Tweet on the weekend Granted, this might vary a little bit from bus...

This is one of those posts that people in the blogging scene think about writing after they’ve had a couple of drinks but never get around to it. Lucky for you, I have a nice drink here on my desk so I figured I might as well take the time to write this. If you can remember that the money is in your audience then you are good to go. This blog is obviously about how to make money with your blog so that should set off some alarms for you already because the bloggers that make the most money are the ones that teach others how to make money blogging. I like to think I’m a little bit different. It’s no coincidence that when you come across a blogging course with testimonials, all of the testimonials are from other bloggers that happen to start blogs teaching people how to make money. Where are the testimonials from the bloggers that started a blog on knitting?! I’m getting off track… I’m in a number of blogging-focused Facebook Groups where people like to share their inco...

Instagram isn't given enough credit for bloggers.But if you have the time, it can be a terrific tool to grow your blog. First, the basics: Use an engaging photo of yourself as your bio picture. If you want to use your brand logo that is a good idea too. Though,  through my research, I have found a personalized picture is more likely to grab an audience. People don't want to feel as if they are following a business, especially if you do not follow them back. Include your blog address in your bio. This is very important! Also in your bio, include succinctly what you want to convey. What is your blog about? Write down the important aspects of it (travel blogger, fashionista, foodie). Own a storefront? Sell online? There is only 160 characters allowed - make them count! How to get followers: Doing the above correctly will bring in some. Following others in your niche is a good start. Just know, if you follow someone with 200K followers that follow only 700 people, you...

What is a Membership Site? A membership site is a private website, with exclusive content available only to the signed up members. It usually provides members with the ability to interact with each other. They pay a monthly fee for being a member of the website. Suitable For - People who like to interact with, guide and lead a community. Skills Required - 1. In-depth knowledge of any particular domain. 2. Ability to research new things and constantly generate new and helpful content. Time Required For Creating A Membership Site - Depends on the domain expertise of the creator. Do Google search for Matthew Woodward's tutorial on how to create a membership site for free. Tips - 1. In the beginning keep the fee for joining the membership site ridiculously low. Aim to create a minimum viable product instead of creating a perfect product. You can always improve your site in later stages. 2. If you’ve never been a part of any membership site till now, consi...

What is Niche Website? Niche Website is a small website focused on one particular topic which shares all the information relevant to the topic that is both useful and interesting for the target audience. A niche website can be of few pages or even of hundreds of pages depending upon the size of the niche. Suitable For - 1. People who have an interest in a very specific topic within a large domain. For e.g. In large a domain like Yoga, you can choose specific sub-domain such as ‘Yoga to lose weight.’ 2. People who love to talk, write, explain and have the ability to persuade.  Skills Required - 1. Ability to create Niche website based on specific sub-domain using Wordpress, Blogger or other available software and tools. 2. Ability to promote niche website using social media, ads etc. Time Required For Starting A Niche Website - You can start a Niche Website within a day. But creating a good content for the website might take time. Tips - 1. Write out as m...

Dropshipping is a concept related to e-commerce. It’s a method in which the online store doesn’t produce or stock the product it sells. Instead, the store first sells the product then purchases it from a third party for a lower price and gets it shipped directly to the customer’s address. Dropshipping is an excellent business model because you just need to setup an online store, make sales and earn profits. You don’t need to worry about stock, inventory, packing, shipping or handling. It’s a great business model for someone who has very little money to invest because you don’t have to buy a product unless you’ve already made a sale and have been paid by the customer. So, basically in this business model you are using customer’s money for purchasing a product and making the profit without investing your own money. Suitable For - Anyone who loves e-commerce. Skills Required - 1. Ability to deal with your clients and suppliers in a confident way. You should be able to...